The New York Post's Page Six posted an item Monday titled, "Sinking
Anchors Anderson Cooper and Roland Martin Hobble CNN," which blames the
network's post-presidential election ratings dip squarely on the two
journalists. The paper, owned by Fox News Channel owner Rupert Murdoch, said one reason for CNN's sinking ratings has to do with Campbell Brown, the host of "No Bias, No Bull" who has been on maternity leave for the past month and returns in June.
"In her absence, the show with substitute host Roland Martin has nose-dived," Page Six reported. "Sources say he has complained the network doesn't promote him enough or book him high-profile guests."
"But the biggest disappointment has been the cable channel's big, silver-haired hope, Anderson Cooper," the column continued. "The ratings have plunged for his show, 'Anderson Cooper 360,' since Obama's inauguration, and the drop in May has been steeper, especially in the coveted 25-54 demographic, where he's down nearly 30 percent from the previous month, averaging less than 250,000 demo viewers."
A rep for Cooper wouldn't
discuss May numbers but said, "Year to date, 'AC360' is having its
second-best performance ever with an average of 1.161 million overall
viewers and 369,000 in the target demographic. It has an impressive 51
percent advantage over MSNBC in total viewers and a 41 percent lead
over MSNBC in the 25-54 demographic."
SOURCE: EUR Web
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