To promote my character entertainment business I use a Website and MySpace account, and I frequently hand out fliers. Unfortunately, I'm having difficulty attracting customers. What am I doing wrong, or not doing at all?
-- T. Johnson, New Jersey
You've built a business catering to perhaps the most important decision-makers in the family: the kids. They are your clients and go-to persons for figuring out what attracts them and their parents to your services. Although it may sound daunting, utilizing market research tactics can help you peer into the minds (and wallets) of your targeted audience.
Internet marketing--when done correctly--can yield the return you seek. Re-evaluate current initiatives, and look to develop an updated online strategy that would appeal to clients young and old.
Source: Black Enterprise | Tenille M. Robinson
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