There were few Super Bowl commercials which recieved as much pre game fame as the game on last Sunday itself than the Tim Tebow pro life advertisement.
The advertisement had generated a lot of hype with debates revolving around whether such a commercial be aired during the Super Bowl at all.
Women groups had protested the airing of the commercial and a prominent lawyer had even suggested that commercial may have been based upon a lie. Jim Daly, Focus on the Family President and CEO had, on the other hand, said, "(I am) excited to tell people it's coming because the Tebows' story is such an important one for our culture to hear." He promised that "you won't want to miss it."
However, the commercial turned out to be a dud in more ways than one. The Tim Tebow celebrate life commercial failed to rake much post game hype, apart from becoming the least watched advertisement.
As per the Neilsen Media Research, the Tim Tebow spot reached only 92.6 million viewers at the Super Bowl, while the most watched commercial, a Doritos commercial, was watched by about 116 million viewers.
It wasn't the revolutionary, explicit advertisement that the Focus on the Family commercial had been promised out to be either. Apart from the slogan, "Celebrate family, Celebrate life," there wasn't much to remember about it as Tim Tebow's mother appeared underconfident while delivering her personal story.
SOURCE: Meri News
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