Apple Surprises with First iPad Ad During Oscars

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Apple ran its first TV ad for the iPad during last night's Oscars coverage, while the company's founder, Steve Jobs, was spotted at the event. But while past campaigns won viewers over with their creative inspiration, this time Apple's ad seemed rather basic.

The ad positions the iPad as a device for private entertainment. That's it. You see the airbrushed hands of a man at home picking up the iPad to check out videos, read the New York Times, flip through book pages, check his private mail, and so on.

Apple has aired iPhone commercials during previous Oscars as it often uses high profile TV events to advertise its products and services. Its excellent 1984 ad that launched the Macintosh computer premiered during the third quarter of the Super Bowl.

Compared with the creativity of the 1984 commercial, the new ad for the iPad is rather disappointing, but it suggests Apple wants the iPad to go mainstream. The tablet computer will go on sale on 3 April in the US for $499, and hit the stores in the UK and other international locations in late April.

Source: Guardian

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