The latest experiment in showing live sports in 3-D will come at The Masters next month.
Augusta National will oversee 3-D coverage of all four rounds, which will be sponsored by 3-D TV set-maker Sony and created through production that will be separate from CBS' TV coverage.
The 3-D coverage will be distributed to cable TV systems through Comcast, which will also work with IBM to simulcast that 3-D coverage online.
The Consumer Electronics Association has estimated more than 1 million 3-D sets will be shipped to retailers this year.--
TV ratings
The NHL might get subtle or perhaps psychic rewards from having its stars in the Vancouver Olympics. But so far, those Games haven't led to more viewers actually watching NHL national TV games.
In seven post-Olympic games, Versus averaged 192,000 households -- down 6% from its 42 pre-Olympic games.
NBC's Washington Capitals-Chicago Blackhawks game Sunday was down 9% from comparable coverage of a Philadelphia Flyers-New York Rangers game last year.
Not that hockey should be singled out. Sports that pop up as Olympic TV draws almost never score lasting TV gains. Curling, for instance, has yet to cash in on-air.
Separately, Comcast's Versus channel and DirecTV on Monday settled differences that kept Versus off the satellite TV carrier since September.
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SOURCE: USA Today
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