In advance of its merger with Wachovia, Wells Fargo is re-affirming its
commitment to African Americans by kicking off its National African
American Media Tour in Washington, D.C., during Black Press Week, March
17-19.
"The goal of the event is really to start to talk about Wells Fargo and the work we're doing to help African Americans succeed financially," said Michelle Thornhill, senior vice president and African-American segment manager at Wells Fargo. "We believe by having a conversation with journalists creates an opportunity for us to continue to build our relationship with the African-American community and talk about Wells Fargo as we transition into the Wachovia brand."
That transition will be critical to Wells Fargo nationally. Wachovia has 408 branches in the Mid-Atlantic region alone, the company is excited about the possibilities the merger brings.
"The opportunity we have is to leverage Wachovia's brand equities and positive attributes it brings to the table," Thornhill said. "Carry that with what Wells Fargo is already doing, even though our African-American footprint is much smaller."
Source: George Barnette, AFRO
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