Places May Just be the Latest Firebrand in Facebook's Privacy Fire

With its new location-based Places feature, Facebook may have just lit the match that will ignite another round of privacy controversy.

On Wednesday, Facebook took the wraps off of Places, a smartphone-based service that enables users to tell their friends where they are, and to track friends. The service, which is slowly being rolled out to users, enables people to share their friends' locations.

After dealing with angry and frustrated users for months this year, Facebook is jumping into what have already been tumultuous privacy waters with this new location-based service.

Any location-based service will instill some trepidation in users who see it as a stalker's best friend. Want to know where someone is? Check Places. Want to know when someone is away from home so you can break in and steal their flat-screen TV? Check Places.

And while that's always an issue, forcing users to opt-out of using the service rather than allowing them to opt-in has some privacy advocates up in arms. The service is thrust upon people until they make their way through the privacy controls and turn the service off.

"I've watched how they've handled users' privacy over the last year-and-a-half or so and they continually step on their dance partners' feet every time they get a new dance partner," said Brad Shimmin, an analyst at Current Analysis.

"The fact that it's turned on by default really ticks me off as a user. Those missteps bother me and show that they really are running a little bit faster than they know how... They keep requiring users to jump over hoops to protect themselves."

While there hasn't been widespread outrage over the new feature, Shimmin wasn't the only one who was angry about it.

Soon after Facebook announced Places, the ACLU of Northern California issued a statement saying the social network has failed to build in some important safeguards.