Apple Inc. introduced Ping today, a new social music network, included with iTunes 10. Here is a play-by-play of Steve Job's introduction of Ping to the public. Read more about Apple's fall product line on Faster Forward.
10:39 a.m.:..It's time to talk iTunes. Jobs says Apple has sold 11.7 billion songs, 450 million TV episodes, 100 million movies, 35 million books, and the store now features 160 million accounts: "It's clearly the number-one online media store in the world."Apple is introducing iTunes 10, which features a new logo -- no more CD in the background, since, Jobs notes, the store will outstrip CD sales sometime in the spring. The program's interface has also been simplified a bit.
10:44 a.m.: iTunes 10 adds a new way to inflict your taste in music on friends called Ping: "a social network all about music, and it's built right into iTunes." You can follow favorite artists (Jobs demos this with a Lady Gaga feed, though I suspect his tastes lie elsewhere) to get updates about their new releases and next concerts. The news-feed part of this looks a lot like Facebook; is Jobs critiquing that site when he boasts that Ping's privacy settings are "super simple." Ping is open now, he says.
10:47 a.m: Jobs demonstrates Ping, showing he's following both Gaga and a
friend with an interest in music, Apple PR executive Katie Cotton. He
posts an update that he'll be attending an upcoming concert that his
friends will see, brings up a photo Yo-Yo Ma has posted and shows his
own profile page on Ping, a Facebook-like list of his musical interests
and activity. Ping also works on the iPhone and the iPod touch... but
what about over the Web? I'm guessing not at the moment.
Source: Rob Pegoraro, Washington Post
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