Study: Black Women Leaders Face Harsher Criticism

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Researchers say the disparity may be one of the reasons Black women have been making the transition to entrepreneurship at up to five times the rate of other races.


In the corporate world, it looks like women are making significant strides. This year's Fortune 500 list boasted 18 female CEOs, more women to make the list than ever before.

But despite those gains, black women aren't faring quite as well, facing harsher penalties than other leaders when organizations fail.
It's a reality that professors Ashleigh Shelby Rosette of Duke University's Fuqua School of Business and Robert W. Livingston of Northwestern University's Kellogg School of Management say exists whether an organization is performing negatively or not.

In a study conducted by Rosette and Livingston, 228 participants read fictitious news articles about a company's performance, including permutations in which the leader was black or white, male or female and successful or unsuccessful. What they found was that black women who failed were viewed more critically than their underperforming white or male counterparts -- even those of the same race.

The findings, which were published in the Journal of Experimental Social Psychology this month represent a case of "double jeopardy," the study authors say, or the product of being neither white nor male.

According to a report called "Risk and Reward" released by the League of Black Women Global Research Institute last year, professional black women made up only one percent of U.S. corporate officers, despite the fact that 75 percent of corporate executives believed that having minorities in senior level positions enables innovation and better serves a diverse customer base.

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SOURCE: The Huffington Post
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