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"We're definitely seeing a sharp increase in purchases of Hostess products today," said Mike Siemienas, spokesman for grocery store operator Supervalu. "We expect this will continue as more consumers become aware of the news.
Irving, Texas-based Hostess Brands announced Friday that the company had initiated steps to shutter its operations, blaming a strike by bakers protesting a new contract that was imposed on them.
Siemienas said shoppers were snapping up Hostess products off of shelves across Supervalu (SVU, Fortune 500)'s network of grocery stores nationwide, including Albertsons, Jewel-Osco, Acme and Shaw's.
"These products are available while supplies last," he said. "But we're now preparing for the fact that we won't have them in the near future."
When Supervalu stores run out of Twinkies and Ding Dongs completely, Siemienas said the company will fill up the empty shelf space with other store-brand snacks.
Source: CNN Money | Parija Kavilanz