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When T.J. Holmes left CNN to host his own show on BET, Don't Sleep, some called it a risky move, while the network's viewers seemed to be excited.
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Holmes saw it as an opportunity to "reach out and report on stories that directly affect the African-American community."
Unfortunately, the viewership has not lived up to hype.
Holmes' show combines comedy, news and commentary not unlike The Colbert Report and The Daily Show with Jon Stewart.
Don't Sleep airs in the 11 pm time-slot and drew 400,000 viewers on to its October 1 premiere.
The October 9th episode drew 1 million viewers, but since then, it has slipped to as low as 203,000.
"To be honest, the ratings haven't been great in the past two weeks. Our audience always says they want this kind of programming, but they don't show up," said Debra Lee, BET's CEO.
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SOURCE: The Grio
Similoluwa Ojurongbe
