Retail e-commerce for the first 51 days of the season jumped by 16 percent according to Internet analytics company, comScore. Till date, $38.7 billion has been spent online during this holiday season.
December 17, which was celebrated as 'Free Shipping Day', saw a strong $1.01 billion in spending by shoppers. Also, that same 5-day-work week was the last during which shoppers could order gifts online and then receive them on Christmas. It saw a massive increase of 53 percent.
comScore chairman Gian Fulgoni said,"We typically do not see such heavy spending this late in the season, but the fact that Free Shipping Day occurred on a Monday, combined with the fact that so many retailers extended their promotions into the middle of the week -- with guaranteed shipping by Christmas -- helped deliver an encouraging late-season surge."
Now, towards the end of this year, the company also reported a list of Top Ten U.S. Online Spending Days of 2012. Cyber Monday (Nov. 26) topped the list with a record $1.465 billion in spending. Up next was Tuesday, Dec. 4 with $1.362 billion, and Green Monday (Dec. 10) with $1.275 billion. All in all, the 2012 holiday season saw 12 days with $1 billion plus spending, jumping higher than last year's total of 10 individual spending days.
Source: RTT News