Penguin Expands Dedicated Displays at B&N

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Penguin has expanded the number of Barnes & Noble outlets in which it operates the Best of Penguin displays. Measuring about 200 sq. ft. and featuring 150 titles, the first BOP sections were opened in 10 B&N's last September and this fall Penguin added another 25 stores. "We felt very comfortable in rolling out the displays to mores stores," said B&N's Patricia Bostelman.

Although neither B&N nor Penguin would discuss sales, Penguin president of hardcover sales Dick Heffernan said the stores with display saw "a nice lift" in sales, noting that the sections didn't cannibalize sales of Penguin titles from the rest of the store. Bostelman observed that B&N makes decision to expand various programs "based on their success."

The BOP displays are comprised of a tower and tables and include children's books; "What the World is Reading" titles divided into hardcover and paperback; Penguin Classics; and "Gifts for Book Lovers," which includes Penguin merchandise. The displays are stocked and maintained by Penguin sales reps who change new titles every few weeks and refresh the backlist every couple of months, Heffernan said.

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SOURCE: Publishers Weekly
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