CoverCake, a company whose analytical tools track what's trending on social media platforms, said comments surrounding The Hobbit as the film adaptation's release date approaches are "astronomical," and top all other book-related social media conversations in November. With the rise of The Hobbit, October's most discussed book, Catching Fire, fell to #2 on the CoverCake chart. Check out CoverCake's monthly feature in the pages of PW, as well as online.
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SOURCE: Publishers Weekly