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Comcast Chairman and CEO Brian Roberts told CNBC on Wednesday that he's "bullish and optimistic" about the prospects for NBCUniversal.
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Comcast announced Tuesday that it will buy the 49 percent of NBCUniversal it doesn't already own from General Electric in a deal worth $16.7 billion.
"We didn't have to do this now and we chose to do it," Roberts said in a "Squawk Box" interview. "If actions can speak louder than words, the action is we're bullish on the businesses we're buying."
Comcast has owned 51 percent of those businesses since January 2011.
"We've seen some early signs of turnaround and payoff for some of the investments we're making," Roberts said, "whether it's in theme parks or in the cable networks or in the broadcast business or in the film business."
He added, "We are bullish and optimistic. And we felt we would have paid more later in all likelihood."
Source: CNBC | Matthew J. Belvedere
