Magic Johnson's Black Cable TV Network Is Not Off to a Great Start

4798 NBA legend Earvin "Magic" Johnson's African-American cable television network, Aspire, has been plagued in its early months by disinterest from Johnson, minimal programming ambition, budgetary constraints, conflicts of interest and perfunctory management, raising questions about the network created one year ago in an agreement with the Federal Communications Commission (FCC) and Department of Justice (DOJ) to increase African-American presence in cable television.
Managers from GMC tv -- which was founded by white executive Charley Humbard and is generally run by "whites," according to observers -- make the vast majority of the programming, management and hiring decisions at Aspire.
 
Aspire was announced in February 2012 as the first of 10 new cable networks launched by Comcast Corp. in the course of its merger with NBCUniversal. California Democratic Rep. Maxine Waters waged a fierce battle to hold up the FCC's approval of the NBC-Comcast merger until Comcast agreed to create 10 new networks, at least eight of which would be run by minority businessmen, to "diversify the cable landscape."

Johnson, a longtime friend of Maxine Waters who has donated more than $80,000 to Democratic politicians since 2007, quickly applied and was given control of the first network. It is unclear how much money Johnson received from Comcast as part of the deal.

Johnson, a longtime friend of Maxine Waters who has donated more than $80,000 to Democratic politicians since 2007, quickly applied and was given control of the first network. It is unclear how much money Johnson received from Comcast as part of the deal.


Source: The Daily Caller | Patrick Howley
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