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PREVIOUSLY, 6:29 AM: The Baltimore Ravens won the game but Super Bowl XLVII was a victory for CBS on Sunday. With an average overnight household rating of 48.1/71, the game was the highest-rated Super Bowl in metered market history. The matchup between the Ravens and San Francisco 49ers in New Orleans breaks the 47.9/71 record set by Super Bowl XLV in 2011. It's also up 1% from the 47.8/71 of last year's New York Giants-New England Patriots game: Super Bowl XLVI on NBC was the most-watched event in U.S. TV history with a total of 111.3 million viewers. In its ratings today, CBS excluded the span from 8:45-9:15 PM ET that saw a power outage hit the Superdome, pulling data instead from the 6:30-845 PM and 9:15-10:45 PM slots.
Sunday's game peaked with a 52.9/75 in its last nail-bitting half hour, when it looked like the 49ers might pull off a historic comeback from what had been a double-digit deficit before the power outage. Beyoncé's halftime show extravaganza, which occurred in the 8 - 8:30 PM ET time slot, scored a 48.2/71. That's down from the 48.1/72 of Madonna's 2012 halftime performance. Following the Super Bowl and starting late because of the outage delay, CBS freshman drama Elementary averaged 12.0/24 in metered markets. The 11:11 PM ET start of the contemporary Sherlock Holmes series was the latest for any post-Super Bowl program in the prime placement postion. Fast affiliate ratings are not time-zone adjusted, so expect to see them change in the final numbers. (Time-period adjusted fast nationals are expected later this morning, and we'll update then.) In the meantime, here is a list of the five highest-rated Super Bowls ever in overnight ratings, as well as the top 10 metered markets for Sunday's game.
SOURCE: DOMINIC PATTEN