The hunger relief organization World Vision begins its annual 30 Hour Famine (30HF) youth-orientated program to raise funds and awareness this weekend. The Christian-based group plans to leverage the source where most young people get their information nowadays - social media.
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"When it comes to where teens are getting the majority of their information, they are on the peer-to-peer platforms so much that they are hearing about social justice and causes through Facebook and through Twitter much more than they are hearing from other sources, even their parents," Leah Swindon, national director of World Vision's 30HF, told The Christian Post.
"It's not that the parents don't care it's that they are hearing about it more [through social media]," Swindon said.
According to a new World Vision study, conducted online earlier this month by Harris Interactive on behalf of World Vision, more than half of teens (56%) say social media sites (Facebook, Twitter) have made them more aware of the needs of others.
Officials say this is a large increase from 2011, when just over 4 in 10 (44%) said their use of social media made them more aware. More than 2 in 3 teens (68%) say that, when it comes to helping those in need, adults don't do enough to set a positive example for teens, according to the study.
From now until April, some 200,000 teens will go hungry as part of 30HF to raise funds and hunger awareness. Since 1992, 30HF has raised more than $150 million to fight world hunger. This is the first time 30HF funds are being designated to fight hunger here in the United States. According to the survey, most teens feel it is primarily the responsibility of churches or other religious organizations (76%) to help address hunger in the local community, with as many as 2 in 3 teens (66%) also indicating that the responsibility lies with them.
This coming weekend, World Vision will be doing a "homepage takeover," said Swindon, "so that our social media feeds will go live across the homepage so that our kids can post everything they are doing with the 30 Hour Famine and the things they are experiencing at that time."
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SOURCE: Christian Post