Gallup Poll Shows African-Americans Get Most of Their News From TV While the Internet Comes In Second Place

"Television is the main place Americans say they turn to for news about current events (55%), leading the Internet, at 21%," the Gallup Organization reported Monday, with people of color turning to television more than whites and less to the Internet, print and radio.
The organization noted that Americans have an abundance of news choices. But when consumers named a single television news source, Univision led among Hispanics, at 6 percent, and MSNBC among blacks, at 4 percent, according to figures Gallup provided to Journal-isms.

Among whites, the preferences were television, 25 percent; computer/Internet/web/online (non-specific), 19 percent; newspapers, 7 percent; radio, 4 percent; local TV News, 3 percent.

Among nonwhites, television, 27 percent; computer/Internet/web/online (non-specific), 16 percent; newspapers, 3 percent; radio, 2 percent; local TV news, 5 percent.

Among blacks, television, 31 percent; computer/Internet/web/online (non-specific), 9 percent; newspapers, 3 percent; radio, 2 percent; local TV news, 8 percent.

Among Hispanics, television, 26 percent; computer/Internet/web/online (non-specific), 19 percent; newspapers, 1 percent; radio, 2 percent; local TV news, 3 percent.

Overall, 9 percent said newspapers or other print publications were their main news source, followed by radio, at 6 percent.

"These results are based on a Gallup poll of 2,048 national adults conducted June 20-24, in which Americans were asked to say, unaided, what they consider to be their main source of news about U.S. and global events," Lydia Saad reported for Gallup.

She continued, "If the current media preferences of young adults are any indicator of the future, the data offer good news for TV, but bad news for print media. Half of adults aged 18 to 29 and half aged 30 to 49 identify television as their main source of news. This is nearly double the rate for the Internet even among these more tech-savvy populations. However, it does differ from older generations who put relatively more emphasis on TV and less on the Internet.

"At the same time, heavy reliance on print is exclusive to seniors, among whom 18% cite newspapers or other print publications as their main source of news. By contrast, 6% to 8% of younger age groups rely on print.

"Few adults of any age say their main source of news is radio. While many Americans certainly tune in to radio for entertainment as well as talk radio, it is clearly not the place most turn for hard news about current events. . . ."

However, the survey noted that employment is a key determinant of news choices. "Working Americans -- those employed, either full or part time -- are much more likely than those not currently working to identify the Internet as their main source of news, 26% vs. 15%. Those not working prefer television at a correspondingly higher rate; nevertheless, television is the top choice among both groups.

"Additionally, employed adults are more likely to cite radio as their primary news source, likely reflecting the listening habits of some commuters. . . ."

Fox News Channel was chosen by 10 percent of whites, 1 percent of blacks, 5 percent of Hispanics and 3 percent of nonwhites (including Asian Americans and Native Americans); CNN was chosen by 6 percent of whites, 11 percent of blacks and 9 percent of Hispanics and 9 percent of nonwhites.

Source: The Root | Richard Prince
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